Looking for E-commerce
sites face some stiff competition on the world wide web. Every year new merchants join the online community, and as the playing field gets ever more crowded it can be difficult to get noticed by potential customers. Offering wonderful products at great prices isn’t always enough to generate traffic for an e-commerce website, and business owners need to consider other ways to get their company and their brand noticed by online consumers.Here are 11 of the best e-commerce marketing blogs that I recommend checking out.
1. The WooCommerce Blog
2. The Shopify E-Commerce Marketing Blog
1. The WooCommerce Blog
WooCommerce is the most widely used e-commerce platform by a landslide with over a 28 percent market share as of mid-2017, according to Statista.
Its user-friendliness and customizability are mostly what makes it so popular, along with its massive list of extensions. WooCommerce also has a fantastic blog.
2. The Shopify E-Commerce Marketing Blog
Shopify is the second most widely used e-commerce platform and has nearly a 10 percent market share. And it’s often rated the top e-commerce platform.
I love the look of Shopify stores, and most of them have a very crisp, professional feel to them.
And their blog is equally high quality, with a wealth of information on nearly every e-commerce marketing topic under the sun.
3. The Magento Blog
Like WooCommerce and Shopify, Magento offers a lot of personalization with extensions as well and has everything you need to create a fully optimized digital store.
When it comes to their blog, a lot of it involves Magento news.
However, a good portion of their posts cover areas of e-commerce marketing that many business owners find interesting.
4. The BigCommerce Blog
BigCommerce doesn’t have nearly the same market share as the three platforms I just mentioned (2.27 percent), they’ve got a killer blog that deserves a mention.
For starters, I love how visual it is.
The BigCommerce blog has a beautiful layout that makes for seamless browsing. And there’s plenty of high-level content in each post.
5. Neil Patel’s Blog
Neil’s legit, and there’s so much you can learn from his blog. He runs the gamut and covers everything from website optimization and advanced SEO to improving your copywriting skills and building stronger relationships with customers.
One of the things I love most about his blog is that he uses different content formats like traditional text-based posts, videos, and podcasts.
6. The Daily Egg
Crazy Egg is one of the top conversion optimization tools and specializes in heatmaps and A/B testing. And it was founded by Neil Patel.
It’s truly an excellent platform, and I love how useful the heatmaps are for understanding visitor behavior.
It covers a lot of different topics like content marketing, social media, email marketing, and analytics.
However, the primary focal point is improving conversions—something that should be a top priority for e-commerce business owners.
7. A Better Lemonade Stand
This blog is from A Better Lemonade Stand—“an online e-commerce incubator, supporting early-stage e-commerce entrepreneurs.” I think it’s a cool name.
And it’s also an impressive resource that can help you do everything from increase Instagram engagement to drive more sales with email marketing.
I love that it’s so well laid out, where you can filter your search by key phrases like “build,” “launch,” and “grow,” or break it down by specific topics.
8. The Printful Blog
Printful is a company that lets you “create and sell your own custom design products online with print-on-demand drop shipping.”
Customized t-shirts, hats, backpacks, and even fannie packs—you can do it all with Printful.
They also happen to have a pretty fantastic e-commerce marketing blog that features insightful content to help you thrive.
9. Practical Ecommerce
Practical Ecommerce is one of the more trusted resources for online merchants looking to increase their knowledge.
Here you’ll find a lot of practical content that can help you level up your e-commerce game.
Practical Ecommerce points you to excellent resources like Mixkit and Coverr.
10. HubSpot Marketing
The HubSpot brand is synonymous with digital marketing, and their blog is yet another gold mine for e-commerce business owners.
It’s very comprehensive and will fill you in on how to become an epic content marketer, how to thrive on social media, how to maximize your ROI on PPC advertising, and much more.
It explains everything you need to build a solid strategy, including choosing the right keywords, bidding, designing ads, and so on.
You can go from having zero knowledge to feeling comfortable with implementing an e-commerce marketing strategy by reading HubSpot’s content.
11. The Sleeknote Blog
I couldn’t complete this list of the best e-commerce marketing blogs without mentioning the Sleeknote blog.
Every post is in-depth and fully unpacks ideas to ensure you’ve got a firm grasp of the subject after reading.
I may be a little biased, but the Sleeknote blog is one of my favorites.
