Search engine optimization (SEO) tells search engines which pages to crawl or not to crawl and can allow you to control how a search engine crawls your site.
SEO which is a digital marketing strategy that focuses on your website’s presence in search results on search engines like Google. When you understand how SEO works, you can use different tactics to increase your visibility (or how high you rank) in search results.
How to improve your website’s SEO in 5 steps:
- Choose the right URL.
- Create titles and descriptions for each page.
- Utilize anchor text.
- Add alt text to all your images.
- Give your site structure with the right headers.
Social media optimization (SMO) is the use of social media networks to manage and grow an organization’s message and online presence.
As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and ameliorate potential damaging news.
7 social media optimization tips for your business
- Optimize your strategy
- Conduct keyword research
- Optimize your profile
- Optimize your content
- Use hashtags
- Solidify your posting schedule
- Monitor your campaign